The fate of any software development is decided in its conceptualization phase itself. It is very important not to miss out any details. We take pride in taking our own sweet time at this stage going through each thing one step at a time. We don't think 3 months down we think 8 months, 12 months, 24 months on and create a road map that fits the destination.
We see ourselves as architects and as an architect we take into consideration all the variables, from target audience, platforms, features, future plans, etc. to formulate an elegant structure, that will withstand all those obstacles as well as the most important one, "variable change".
All talk and no action makes a very bad day at office. "We Code." and we take that fact seriously, we love sodas, chips and a good debug session. We try to keep the code clean via regular baths of commenting and documentation. We have taken a pledge of revolting against & treating all bugs (big and small) equally.